Easy setupĮBay’s tools take the guesswork out of the setup process, providing a complete, guided setup instead. Naturally, your items are more likely to sell when more people see them. Promoted Listings show your items to more shoppers, boosting visibility by up to 30%. Contrast this with paid ads on Google or Bing, where you get charged for ad clicks, regardless if you sell what is advertised or not. You only pay if your ad is clicked and the item sells with 30 days, so ultimately, it’s a risk-free way to get your products noticed.
The following benefits answer that question. Once you’ve considered each of the above, ask yourself: Are eBay Promoted Listings worth it? eBay then chooses which listings to show and where, based on ad rate, relevance, and quality. You choose your own ad rate, from 1% or more of the item’s sale price (higher ad rate means a higher likelihood of increased promotion). Listing changesĪ Promoted Listings ad contains information automatically retrieved from your original listing (primary photo, title, price, and format), so any changes you make to your original listing will automatically appear in your ad. This type of ad is best for selling more of your “hot” inventory (listings that sell moderately well and have higher conversion rates via organic search), rather than pushing items that aren’t selling well organically. This type of ecommerce marketing is only available to sellers with an above-standard seller rating. What to consider before running an eBay Promoted Listings campaign Rating requirement They appear on both desktop and mobile in prominent placements across eBay, including the search results page in the 4th and 5th spots:Īnd in the similar (top row) and related items (bottom row) section on the item page: Similar to product listing ads on Google and Bing (which have the same purpose), Promoted Listings appear when users actively search and shop for specific products. The following types of merchandise can be advertised with Promoted Listings on eBay: Sellers with any type of eBay Stores subscription in the US, UK, Germany, and Australia can use these ads for greater exposure to their merchandise from eligible eBay Promoted Listings categories. Marked with a “Sponsored” label at the top, these ads are seen by millions of active buyers as they browse and search the platform for specific products and help increase the likelihood of a sale:
Promoted Listings help advertisers’ products gain more visibility among the billions of eBay listings. Since the ad type launched at the end of 2015, they’ve been a game-changer for many advertisers. Brands let the company know that they needed a way to stand out from the competition and sell more - and in response, eBay Promoted Listings launched.
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